tiffany
cheung

Social Media Manager
& Content Creator

  • Home
  • Fashion Portfolio
    • Bittersweetheart
    • Britt Bolton
    • Starlite Collective
    • Triumph Lingerie
    • The Style Shop
    • Kasandy
  • Restaurant Portfolio
    • Ly Ly Vietnamese Cookhouse
    • Nom Nam Vietnamese
  • Management
  • Contact
Bittersweetheart
Role Social Media Intern
LocationNew York, NY
DurationNovember 2022 - April 2023
PlatformsReels, Stories, Feed posts
Websitebittersweetheart
Instagram@bittersweetheart.nyc

Roles + Deliverables

  • Supported marketing and content creation for an independent knitwear brand
  • Helped develop a brand book and press kit for influencer, media, and retail outreach
  • Assisted in NYFW production: model casting, beauty coordination, and garment transport
  • Created a detailed contact list of 30+ fashion journalists and media professionals
  • Assisted backstage by transporting garments, coordinating with production staff, and dressing models
  • Curated mood boards for hair and makeup direction for Bittersweetheart's Spring 2023 show
  • Filmed and edited behind-the-scenes content for the brand’s Instagram
Britt Bolton
Role Social Media Intern
LocationNew York, NY
DurationJune 2023 - July 2023
PlatformsReels, Stories
Websitebrittbolton.com
Instagram@brittboltonjewelry

Roles + Deliverables

  • Assisted an independent jewelry brand specializing in handmade products; responsible for content creation, product photography, and performance analysis across social media platforms
  • Collaborated with a team to plan, film, and edit video content, showcasing the brand's products and values, increasing Instagram engagement by 90%
  • Coordinated a product photoshoot, organizing logistics, selecting props and a photographer to capture on-brand visuals for the brand’s e-commerce website and Instagram
  • Utilized Instagram analytics tools to track consumer engagement, monitor content performance, and analyze user data to inform future content strategy and improve follower interaction
Starlite Collective
Role Marketing and Public
Relations Manager
LocationNew York, NY
DurationDecember 2023 - Present
PlatformsReels, Stories, Feed posts
TikTok@starlite.collective
Instagram@starlite.collective

Roles + Deliverables

  • Spearheaded a student-run marketing and PR team for an NYC artist collective
  • Executed 2 raves at Brooklyn Monarch, drawing 850+ guests and generating $5K+ per event
  • Curated social media content calendars, growing to 2K followers in 5 months
  • Created Reels and edited content using CapCut, Lightroom, and Instagram tools
  • Formed 50+ creative partnerships with DJs, stylists, brands, and venues
  • Organized the Winter Market featuring 23 vendors, tattooists, and gem artists
  • Interviewed and hired two Events Coordinators to expand programming
Triumph Lingerie
Role Social Media Assistant
LocationHong Kong, SAR
DurationMarch 2024 - June 2024
PlatformsReels
Websitetriumphlingerie.com
Instagram@triumphlingerie

Roles + Deliverables

  • Supported the Managing Director across partnerships, public relations, e-commerce, and social media initiatives
  • Secured brand collaborations with Tea Château, Clarins, and L’Occitane through outreach and event/gifting proposals
  • Conducted Gen-Z marketing research and provided strategy recommendations to improve digital engagement and sales
  • Promoted to Social Media Assistant for performance in caption writing, photo editing, and trend tracking
The Style Shop
Role Social Media Team Member
LocationNew York, NY
DurationMarch 2022 - March 2023
PlatformsReels, Stories
Websitethe_styleshop
Instagram@the_styleshop

Roles + Deliverables

  • Coordinated and planned editorial photoshoots with student stylists, makeup artists, models, and photographers
  • Created and posted Instagram content on a weekly basis
Kasandy | Locally Global
Role Social Media Manager &
Content Creator
LocationVancouver, BC
DurationSeptember 2021 - December 2021
PlatformsReels, Stories, Feed posts
Websitekasandy.com
Instagram@kasandyinc

Roles + Deliverables

  • Captured high-quality product photography for the company’s e-commerce website and social media platforms, including Instagram and Facebook
  • Planned, coordinated, and directed product photoshoots to align with brand aesthetics and marketing goals
  • Researched current industry trends to develop and implement marketing strategies that enhanced content performance and audience reach
  • Monitored the company’s online presence and actively engaged with users, fostering stronger customer relationships and brand loyalty
  • Leveraged Instagram analytics tools to track engagement metrics and analyze user behavior to inform content strategy